Our Brands - Happy Kid & Minela's Private Label Manufacturer Made in Serbia
30% FRUIT JUICE
NATURAL FLAVOURS
NO PRESERVATIVES
SINCE 1999
Our Story
Minela was founded in a charming town of Batocina, Serbia by Nebojsa Stanojkovic who named the company after
his daughters,
Mina and Nela.
Minela launched its first product - Fruit Drink in a stand-up pouch. This concept captured the attention of kids and became a nationwide sensation.
By 2010, Minela had solidified its place as one of Serbia’s leading contract manufacturers of water and soft drinks, steadily growing its portfolio in the beverage industry.
A major milestone in the company's journey came in 2017 with the creation of Ice Pops.
This product quickly gained popularity, and Minela began exporting to countries across Europe and beyond.
In 2018, Mina and Nela introduced Happy Kid - Minela’s very first brand. With a thoughtful design that caters to both kids and adults, Happy Kid was born from their passion for creating products that bring joy to families everywhere.
As we step into 2025, we are introducing our premium brand of Ice Pops: Minela’s, as well as the newest adition to our Ice Pops range:
Happy Kid SOUR Ice Pops.
WHAT WE OFFER
Product Range
WHAT MAKES US DIFFERENT
Why Choose Us
Family-Owned & Operated
From our founder to our team, we have remained a family business since day one.
Tailored Solutions
We offer both our own brands and private label manufacturing to meet your needs.
Personalized Support
A dedicated, hands-on team guiding you through every stage of product development.
Commitment to Quality
We prioritise quality in every aspect of our business.
High Impact & Fast Moving
Our products are designed to drive impulse purchases with quick shelf rotation.
Innovative Range
A dynamic range of flavours and offerings that push the boundaries of the category.
CLIENTS WE ARE PROUD OF
Trusted by
in the spotlight
Trade Shows
JOIN THE FAMILY
Let's Team Up
Managing Director
mina@minela.rs
WORKING HOURS
Monday-Friday 9AM-4PM
CORPORATE OFFICE
Kralja Petra I 62, Batocina, Serbia